Most brands fail when teams need them most. Here's what 3 weeks of AI-powered brand compliance analysis revealed:
I gave away a free AI agent for brand compliance. What it revealed about brand management was eye-opening.
A few weeks ago, I launched a free AI agent designed to help organisations manage Brand Integrity & Compliance—referencing brand guidelines, policies, historical responses, and industry regulations.
The uptake was encouraging. But what users discovered? That's the real story.
Three critical insights emerged:
1. Your brand guidelines probably don't answer the questions your business is actually asking.
The agent highlighted an uncomfortable truth: most brand documentation and tools fail to address the real-world scenarios teams face daily. Guidelines that looked comprehensive on paper proved woefully inadequate when tested against actual business needs.
2. Contradictory guidance is breaking your brand.
When the AI cross-referenced brand guidelines against supporting policies and regulations, it found direct contradictions. Different documents saying different things. If an AI gets confused, imagine what your teams are dealing with. Consistency isn't optional—it's foundational.
3. Your brand documentation is ageing badly.
Brands evolve. Business priorities shift. Market positions change. Yet the reference materials teams rely on? Often years out of date. A brand is a living asset—your documentation needs to live and breathe with it.
The takeaway? Most organisations are managing brand compliance with outdated, incomplete, and contradictory information. No wonder maintaining brand integrity feels like an uphill battle.
If you're responsible for brand management and these insights resonate, I'd love to hear about your experience. DM me.
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