My name is Cameron Webb.
Analyst / Strategist / Client Empathist / Futurist / Creativist / Collaboratist
I am a Creative Strategist; a blend of management consultant and creative originator. I do three things :
Develop strategically useful insights
I look for data, opinion and trends. By exploring and fully understanding your context, we arrive at the most revealing and useful insights. This research and the information gathered creates powerful hypotheses to build the discussion.
Turn insights into great ideas
I bring fresh thinking and ideas based on such insights, to help realise objectives. Past solutions include, money-free pop-up experiences, blacklight futurist displays, electric-car street racing, SMART thought Leadership campaigns, LochNess monster hunting tourism campaigns, branding of Thames clipper fleets, and simple stuff like swapping The Economist for The Beano. Discover a sample of projects I’ve been involved in here.
Keep it commercial
Everything a business does should contribute to strengthening its commercial position and converting target audiences into customers and clients. I focus on each individual activity and make sure it does something beneficial to the company’s reputation and finances. I help prep the big pitches. Create compelling proposals. Develop the chemistry. Drive the creativity. Manage the delivery. Demonstrate an empathy. Broaden the perspective. I help set the stage, brief the players, and close the deal.