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Simply put, I am a “creative strategist”, a blend of management consultant and creative director. My art is in collating information and data, to derive unique insights and opportunities for clients. Ultimately, helping businesses of all sizes express their value creatively and impactfully through their brand.

Client needs are increasingly sophisticated and complex. My experience both agency and client-side means that I can quickly and effectively make sense of, and help agencies and clients have better quality commercial relationships. I’ve delivered global brand identities, flagship marketing and thought leadership campaigns, major sponsorships, and award-winning brand experiences.

I am a strong communicator and coordinator of resources with a broad knowledge of channels, and an ability to bring coherence and cohesion to complex, multi-disciplinary projects. I am a would-be futurist with a desire to work with progressive thinkers and deliverers, in what is a genuinely exciting time for brands.


Core strengths

Brand research, Competitive analysis, Strategic insight generation, Brand implementation, Brand activation, Brand governance, Brand measurement, Client relationship management, Graphic Design, Art Direction, Experience design and brand, Forecasting, Account planning and growth, Invoicing, Documentation and Reporting, Senior-level presentation, Running creative pitches, communication of creative concepts, Business development, Innovation strategies and techniques, team coordination and management.

Adobe Illustrator, Indesign, Photoshop, Acrobat Pro, XD, Microsoft Outlook, Word, Excel, Powerpoint, Google Docs, Smartsheet, Trello

Slack, Dropbox, Zoom, Skype, Google Drive

Wider knowledge (and experience)

Culture, Innovation, Customer Experience, User experience, Service Design, Social media, Digital Marketing, Film, Photography, Animation and motion design, Trend forecasting, Qualitative and Quantitative research, Scriptwriting, Copywriting, Wayfinding, Signage, Sponsorships, Hospitality, Events, Internal engagement, Offset Lithography, Foil blocking, Letterpress, Wordpress, Squarespace, HTML, CSS, Blogging, Microblogging, Vlogging, Sustainability, Recruitment marketing, Alumni, Investor relations, PR, Award and Directory submissions, ROI, Data protection and GDPR.

Prior roles__

Infinite Global Consulting

Head of Brand & Creative + Board Director / Mar 2017 – Present

Radley Yeldar

Client Director / Dec 2015 – Mar 2017


Founder / Oct 2012 – Present

Amlin Plc

Global Brand Manager / February 2014 – August 2014

KPMG Europe

Head of Brand / 2006 – October 2012

KPMG UK, Head of Design / 2003 – 2006 / Studio Manager / 2000 – 2003

KPMG UK, Senior Graphic Designer / 1997 – 2000

Chameleon Design

Senior Designer / 1995 - 1997

Altham Designs

Graphic Designer / 1993 - 1995



B2B Awards USA, The Drum, Best PR campaign for Kaspersky Lab - Data Dollar Store

Gold Medallion and a Silver Medallion in New York Festivals’ Advertising and Marketing Effectiveness Awards (AMEs) – Kaspersky’s ‘The Data Dollar Store’.


DBA Gold and Grand Prix Awards – Britain is GREAT Campaign.

2006, 2008

KPMG UK – The Sunday Times “Best Big Company To Work For”

2007, 2010

KPMG UK – Accountancy Age Awards, Global Firm of the Year Award


KPMG ELLP – Property Week Award for KPMG’s HQ building in Canary Wharf, London


My principal ambition is to continue to work with great people and, as a result, produce truly standout work. I believe everything else flows from this. Within this, several factors are important.

Applied ideas

Creativity in any business is no longer a ‘nice to have’ but a necessity. I believe creativity only succeeds if ideas are properly realised – meaning executed with excellence and have a measurable impact. If great ideas remain on paper, they are in essence worthless.

Strategic insight and alignment

I approach every project from the perspective of the client's ambitions. Connecting each aspect or component to the overall aspiration, ensuring the overall coherence of the brand.

Learn from everyone and everywhere

We spend mcuh of our lives working, so it’s only logical to surround yourself with talented people that inspire you to do better. I search out the people who will provide inspiration, energy and support, and be willing partners in the journey, hoping that I will provide the same for them.

Find uncomfortable places

Developing great ideas means experiencing some discomfort – consciously placing yourself in different circumstances, spending time with unfamiliar audiences. From the information and experiences gathered we can generate new and exciting thoughts that differentiate and deliver.

Download my more detailed CV/resume.

Email me.



Call me.

+44 (0) 7785 222482

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