It all started when…

Next generation motorsport is not about roaring engines, Eddie Irvine or scantily clad ladies marching down the Grid. Formula E is the World’s first fully-electric racing series.

Formula E’s strategic aims are to represent a vision for the future of the motor industry, serving as a framework for R&D around the electric vehicle, accelerating general interest in these cars, and promoting clean energy and sustainability.

The championship centres around three core values of Energy, Environment and Entertainment and is a fusion of engineering, technology, sport, science, design, music and entertainment - all combining to drive the change towards an electric future.

"The inaugural Formula E season was a huge success. It’s main objective was to bring electric cars closer to the people and to make them more accessible. We have certainly done this and look forward to building on this in season two."

Alejandro Agag

CEO of Formula E

Why on earth would a B2B insurance company sponsor a motor racing team?

Well, (refer to key messages doc from Adrian)

Car livery

Race suits

Photoshoots – car, drivers, team

Clothing – PR No 1’s, crew clothing

Merchandise

Signage – at workshop

Digital – website

Stationery – team business cards and press release header

Event stands

Events: Lloyd’s of London launch, Test days at Donington Park

Press coverage: Daily Mail, The Times, City AM

ITV4, Fox Sports